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Japanese Creator Fumiya and Southeast Asia at The Forefront of NFT Adoption – CoinCodex

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Japanese Creator Fumiya and Southeast Asia at The Forefront of NFT Adoption

The cryptocurrency industry has evolved recently with the introduction of NFTs, DeFi, and the metaverse.  NFTs, in particular, has enjoyed massive adoption among creators, artists, and musicians looking to connect with their fans. 

Game developers have also utilized NFTs to tokenize in-game assets and introduced a unique gaming concept called Play-to-Earn. P2E games have changed the idea of gaming as users can play games, earn tokens and sell their characters on supported NFT marketplaces. 

Southeast Asia at the forefront of NFT adoption

Southeast Asia is at the forefront of this trend, with a vibrant population adopting NFTs and Play-to-Earn games. NFT exposure in the Philippines is very high, with many citizens taking to popular P2E games like Axie Infinity to significant effect. 

Beyond the Philippines other Southeast Asian nations like Malaysia and Thailand have also joined the trend with huge NFT markets. It is important for new projects to try and get a market share in this region. PROJECT XENO intends to do this with its latest partnership with top Japanese creator Fumiya. 

Fumiya has agreed to become the brand ambassador for Southeast Asia in a move aimed at exposing this market to the PROJECT XENO ecosystem. Fumiya is a social media creator based in the Philippines and has worked extensively as an actor, singer, TV Personality, and Youtuber. 

His popularity spans different social media platforms, including 2.31 million Youtube subscribers and over 6 million followers on Instagram, Tik Tok and other SNS channels. Beyond just gaming, Fumiya has held previous ambassadorship roles for Hamamatsu City, Shizuoka, and SNS. 

He will be expected to promote PROJECT XENO, a play-to-earn game, to his teeming followers and expand its reach in Southeast Asia. The Gamefi project allows players to compete in battle royales and tournaments to win rewards. Game characters are issued as NFTs that can be bred, upgraded, and sold in supported marketplaces. 

Speaking on the development, Fumiya expressed his delight in joining the PROJECT XENO ecosystem. “I am Fumiya, and I have been appointed as an ambassador for ‘PROJECT XENO.’ When I was living in the Philippines, I saw many young and old playing games on their smartphones. I would be happy to help spread new entertainment to Filipinos who love such a game, and the country as a whole gets excited! I am very much looking forward to the new developments of “PROJECT XENO” in the future!” He added. 


Southeast Asia has a lot of potentials within the NFT ecosystem and PROJECT XENO is right to explore this market.  The future development could see an explosion with more players looking to earn from playing games. 

Beyond expanding its reach in Southeast Asia, PROJECT XENO has revealed plans to explore new frontier markets. These include collaborating and appointing ambassadors in the US, India, South Korea, and the Middle East. PROJECT XENO recently collaborated with popular Japanese Youtuber Hikaru to launch an NFT collection

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